The Harley for Vampires
Posted on 12. Jun, 2009 by admin in Biker News
Source: USRiderNews
What does HBO, Harley-Davidson and Vampires have in common? Not much, unless you happen to be a fan of the HBO original series True Blood. True Blood is a series about vampires co-existing with humans. To promote the second season of the unexpected hit series, HBO’s ad agency has created a series of fake advertisements with nationally recognized brand names targeting the “vampire” demographic. Harley-Davidson’s ad encourages vampires to “outrun the sun.” while the Monster.com ad says, ”When you sleep in a coffin, it’s easy to think outside the box.”
Kara Stallings, Producer at the Digital Kitchen, the agency that created the print and online creative, found brands receptive to participating in the cross-promotional campaign.
“We made a short list of brands that we thought would be a good fit. The brands needed to be iconic, big advertisers,” said Stallings. “A natural impulse would have been to go after really offbeat, aggressive brands like Axe, Trojan or something like that. But what makes this campaign work is that you are not expecting a twist from these brands. If Axe put out a campaign selling body spray to vampires, you probably wouldn’t look twice. It’s expected that they are going to do something crazy,” continued Stallings.
